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Integration work spans three vocabularies: yours, your MMP’s, and Almedia’s. This page is the shared one. Every entry links to the page that covers it properly.

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Attribution

Working out which campaign a player came from. Your MMP does this. Almedia Link does not need a player to be attributed — see unattributed postback.

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CPA

Cost per action. The fixed amount Almedia pays for one completed action — most often a verified link. Rates are agreed with your account manager, not published. See how revenue works. A link that opens a specific place inside your game rather than the store page. Link uses one to return a player to your game after they finish linking. See prerequisites.

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Earn Tab

See Offers.

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Freecash

The rewards platform players link their account to. Almedia funds the rewards paid there — they do not come out of your economy. See what is Almedia Link.

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Holdout group

A slice of players randomly held back from seeing Link, used to measure what Link actually added rather than what correlated with it. Almedia runs these automatically, server-side.

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IAA

In-app advertising revenue — what a game earns from ads. A “high-IAA game” earns mostly from ads rather than purchases, which matters because ad revenue is the main thing players are scored on. See verify attribution.

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IAP

In-app purchase revenue — what a game earns from players buying things. The share of players who install your game and go on to link a Freecash account. The average across live integrations is ~15%. It is the main number a placement is judged on. See best practices.

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Integration key

The credential that identifies your app to the SDK. Almedia issues one per platform, so an iOS build and an Android build each carry their own. See get started. Two meanings on this site. Capitalised, Link is the product. Lowercase, a link is one player connecting their Freecash account to your game — the thing a CPA is paid for. The score in the best practices checklist. A self-assessment device for rating your own placement, not a player-facing currency and not money.

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LTV

Lifetime value — total revenue expected from a player over their life in your game. Linked players show a 10%+ lift, which is the second reason to run Link beyond the CPA itself.

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Milestone

A step in a player’s reward progression that pays out when reached. Which milestones exist, and what each pays, is set per campaign.

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MMP

Mobile measurement partner — the attribution tool your game already uses. Almedia supports Adjust, AppsFlyer and Singular. Almedia reads your MMP’s events to know what a linked player is doing, which is how rewards get scored.

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Offers (Earn Tab)

The experience that shows other games a player can install and earn from, inside your game. It pays a separate CPA on top of the link itself. See experiences.

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Offerwall

A placement showing many paid offers, competing with rewarded video for the same attention. Link is not an offerwall — it sits on top of your existing monetisation rather than replacing any of it. See what is Almedia Link.

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Postback

A server-to-server message from your MMP telling Almedia that something happened — an install, a session, a purchase, ad revenue. Almedia cannot score a player’s progress without them. See verify attribution.

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Probabilistic modeling

An Adjust attribution setting that fills gaps where a deterministic match is unavailable. It has to be on for Link. See Adjust setup.

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Rewarded Progression

The in-game screen listing what a player has to do in your game, their progress against each task, and what they have earned on Freecash. Also written Reward Progression on this site. See experiences.

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S2S

Server-to-server. Describes a direct integration between two backends, with no device in the middle — how postbacks travel.

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Unattributed postback

An event for a player your MMP could not tie to a campaign — most organic players. Almedia needs these specifically. Sending only attributed events is the single most common reason a new integration looks broken. See prerequisites.